The Martech Manager will be responsible for developing data-driven marketing strategies and ensuring the effective use of analytics and marketing tools to optimize digital marketing campaigns. The ideal candidate will have a deep understanding of the digital media/performance marketing ecosystems, strong analytical skills and proven track record of driving business results through data insights and omptimization. The candidate will also need to implement group technologies to local market to enable business acquisition and tracking performance.
Key Responsibilities
· Oversee the implementation and optimization of analytics tools and platforms (Adobe Analytics, Target, Audience)
· Utilize advanced analytics and AI to measure / optimize campaign performance with MMP tools like Adjust, AppsFlyer.
· Drive integration and automation via Unica and Acoustic.
· Automate messaging programs for SMS and EDM for the business teams.
· Stay updated with the latest trends, tools, and best practices in digital marketing and analytics
· Collaborate with business teams to implement tracking of mobile app / website activities that drives marketing effectiveness and identify improvement to app / web journey.
· Drive personalization on our marketing channels to offer relevant offer / cross-sell and communications to the customers to improve our customer experience.