Bank of Singapore opens doors to new opportunities.
Start your career with Bank of Singapore as a Marketing Manager (Assistant Vice President) in the Client Engagement & Marketing team!
At Bank of Singapore, we are constantly on the lookout for exceptional individuals to join our team. We promote a culture of openness, teamwork and fairness. Most importantly, we invest in our people through our programme that develop them on both professional and personal levels. Besides attractive remuneration packages, we offer non-financial benefits and opportunities to develop your potential within OCBC Group’s global network of subsidiaries and offices. If you have passion, drive and the will to succeed, rise to the challenge today!
Job responsibilities
- Supporting the Bank’s business for designated markets to achieve set objectives in terms of growing the client base and achieving NNM/ revenue targets
- Improving the client experience at all touch points including (a) print or online collateral (b) video production and (c) Client engagement online and offline events
- Providing a holistic brand experience
- Maintaining consistency in the key messages promoting the Bank’s unique value proposition, its brand values and brand personality
- Building public awareness, positive brand perception and preference in the minds of our key stakeholders, especially our selected target segments
- Developing strategies and tactics to promote the Bank and drive qualified prospects to our events for bankers’ follow-up
- Deploying successful marketing initiatives and owning their implementation from ideation & conceptualization to execution
- Build strategic relationships and partner with key industry players, agencies and vendors
Main Duties
- Conceptualize and curate programme content and drive end-to-end events for designated markets
- Internal & external communications support such as event invitations, speeches, presentations, pre/post event write-ups, post event surveys, video production, social media creation etc.
- Internal events: Occasional/ad-hoc event support and social media content creation
- External events: Full responsibility for crafting event related content, speeches, presentations, pre/post event write-ups, event survey and tracking event success etc.
- Responsible for and manage the marketing budget for designated markets, with optimised allocation of marketing funds.
- Measure and report ROI, gain insights and assess results against goals.
- Responsible for building strategic partnerships with external ecosystem partners to support Bank’s business growth.
